Rich is a native Brit but grew up in Kuwait and Oman. He now lives in Jamestown with his wife Mary and daughter Kathryn. He grew up around rovers and other 4x4s and was modifying 109s at the age of 12 for use in the deserts of the middle east. Rich has raced sailboats for 15 years and has ran many expeditions around the world. H e currently owns Rover Special Vehicles which provides military contracts with 110s and also Rovers East, a Rover service and modification shop in Jamestown. Rich is also a Land Rover instructor for the military and runs an off-road orientation course for them within the US